US holiday falls on Thursday and is expected to be the country’s second biggest shopping day behind Black Friday
Americans will spend a record $10 billion on Halloween candy, decorations and pet costumes, according to new data released Wednesday.
The holiday falls on Thursday, and a survey from the National Retail Federation estimated that Americans would have spent $10.3bn on Halloween-related expenditures by then.
It said Halloween was expected to be the second biggest day of the year after Black Friday.
The top attractions for homeowners are typically costumes, candy, decorations and decorations, and pet costumes, the National Retail Federation said.
The survey said the average consumer would spend about $71 on Halloween-related items. The figures are up from $58 spent in 2016.
The study said 67% of people planned to go to trick-or-treat this year, up from 67% last year. But it added that 56% planned to dress children under 13.
The survey also found that 30% of consumers planned to buy a dog or cat costume, and that 23% of people who bought a pet costume bought a getup for children, too.
The main issue in Halloween planning is fear of missing out, or FOMO. The survey said about 35% of consumers avoid participating in trick-or-treating for fear of missing out. The survey also said 7% of people would not go trick-or-treating this year because they are unemployed.
A fifth of those surveyed said they would spend less on Halloween items this year than last year.