A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. Privacy Policy Designed by Smitinfotech. The e-Choupals are operated by a sanchalak operator , who also doubles up as an ITC salesman. ITC gains as intermediaries are removed, and transportation costs decrease. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. Kiler Questions Who could create more value with our customer base than we can? Farmers using e-Choupal on an average receive 2. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. They also handle the physical transportation of the goods and earn a commission on it. How do we know it is effective?

The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

  CURRICULUM VITAE EUROPASS GIA COMPILATO

itc e choupal case study solution

Its International Business Division was created in for trading in agricultural commodities. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to caes their efficiency and quality of their output.

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.

itc e choupal case study solution

Privacy Policy Designed by Shudy. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

A farmer can visit the kiosk and show a sample of his produce chooupal the sanchalak, who gives him a quote.

(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

Kiler Questions Who could create more value with our customer base than we can? ITC also uses e-Choupal as a medium to advertise consumer products.

  HOW TO REFERENCE HOUSE OF COMMONS RESEARCH PAPER OSCOLA

itc e choupal case study solution

Copyright The DeSai Group. This can be exchanged for other ITC products. How do we know when we achieve our goals?

itd The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours.

Case Studies – ITC eChoupal

Shudy real time data on crop prices provide the farmer with the market prices for their produce. Farmers using e-Choupal on an average receive 2. They also handle the physical transportation of the goods and earn a commission on it. ITC gains as intermediaries are removed, and transportation costs decrease. Why is it Innovative. How do we know it is effective?