HomeGoods is going online.
The low-price home-goods retailer has announced the opening of a standalone online store on Sunday called HomeGoods Home. The company operates HomeGoods stores in 27 US states and will also open the site in Canada on Wednesday. HomeGoods products are available across 150 countries.
“With the digital opportunity in mind, HomeGoods has always had an online presence, so this is not a new concept,” CEO Craig Herkert told Business Insider. “We know our customers are increasingly communicating with us digitally. We’ve taken the leading advantage of that and are expanding our online offering.”
More retailers are latching on to e-commerce, a key growth area, in a bid to meet increasing customer demand.
Top retailers like Home Depot and REI have dedicated e-commerce platforms to serve online shoppers. Lumber Liquidators, a retailer of hardwood flooring, has its own online home supply marketplace and products. According to eMarketer, 10% of total e-commerce sales will come from home furnishing and home improvement products this year.
HomeGoods’ new store is smaller than a typical store with 400 square feet. It sells a wide selection of furniture, bedding, housewares, mirrors, linens, and other products that range from $10 to $650.
The retailer operates 523 stores in the US, Canada, and Mexico.
Read the full Business Insider report here.